Farmington: (860) 677-2877 | North Haven: (203) 234-9988
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| frequently asked questions |
1. Why conduct Focus Groups?Focus Group sessions are an excellent way for our clients to discover consumer attitudes towards their products or services.During the Focus Groups, a moderator may show the participants new products, advertising ideas, promotional concepts or new packaging. This yields for our clients first-hand, spontaneous reactions to these new products, ideas, concepts or packaging. Your comments during the group greatly help them in their design and planning of new products and services. 2. Where are Focus Groups held?The Focus Groups are conducted in one of our two Connecticut facilities. Sometimes they are held at a Connecticut hotel or other convenient location in Connecticut. 3. How many people are in each Focus Group?Usually about 10 to 12 people is ideal for a Focus Group. Sometimes we hold smaller groups of three to four participants or even a single interview for some special research projects. 4. Why do people participate in Customer Focus Groups?Many people attend Focus Groups because they like to give their opinions about the product or service being discussed. They find it interesting meeting and chatting with other people about subjects of common interest, say talking about the food they feed their pet or what they order at restaurants or about a thousand other types of products and services they use in their daily life.Also, it's fun and you receive a nice cooperation fee for attending!! |
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FARMINGTON NORTH HAVEN |